The term negotiation is from the early 15c., negotiacioun, "a dealing with people, trafficking," from Old French negociacion "business, trade," and directly from Latin negotiationem (nominative negotiatio) "business, traffic," noun of action from past participle stem of negotiari "carry on business, do business, act as a banker," from negotium "a business, employment, occupation, affair (public or private)," also "difficulty, pains, trouble, labor," literally "lack of leisure."

Negotiation involves strategy and tactics. "Zoom out" to a broader strategy and "zoom in" to a counterpart, seeking to bring the strategic and interpersonal together to advance core interests. Zooming out and in provides complementary insights and tactical guidance. "Zoom out, zoom in" is an iterative process.

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Strategic products, opportunity windows, sequential events