The term benefit means financial support (especially for medical expenses) to which one is entitled through employment or membership, and is from 1895. Share the benefits of why the sales process is important to your customer. Sales is negotiation. Every negotiation is risky to both parties. Change is risky. Change is fun when it works. Why is the benefit of change important to your customer?"

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Beneficial act, share in the change of lifetimes, risk is essential