The term consequence is from late 14c., "logical inference, conclusion," from Old French consequence "result" (13c., Modern French conséquence), from Latin consequentia, abstract noun from present-participle stem of consequi "to follow after," from assimilated form of com "with, together" (see con-) + sequi "to follow."
When negotiating the sales process it is important to illustrate the consequences a decision will have on a customer. What are the consequences for the customer by not choosing your product? Determine the consequences a customer faces when deciding to do or not to do business with you.
Consequential act, inference and conclusion, result of action