The origin of voice is late 13c., "sound made by the human mouth," from Old French voiz "voice, speech; word, saying, rumor, report" (Modern French voix), from Latin vocem (nominative vox) "voice, sound, utterance, cry, call, speech, sentence, language, word" (source also of Italian voce, Spanish voz), related to vocare "to call," from PIE root *wekw- "to speak." The voice of the customer is arguably the most important voice in business. The voice of the employee is also an important voice.

How can business capture the voice of the customer without bias and emotions? Artificial intelligence can remove bias and emotions and get to the inner voice of customers. AI can test price sensitivity, enable stronger value propositions, measure decisions, and predict churn. AI can increase sales and enable a better life for employees. More sales = happy employees?

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Expanding voices, listen to the inner call, decide on a path