Search Engine Optimization (SEO) is fairly young and changes frequently. Its birth is predicted to fall somewhere around 1991. SEO is the process of increasing the visibility of a website or a web page to users of a web search engine. Google comes to mind when thinking of SEO. How do we get customers to our website? What will customers see when they visit the website? Knowledgeable content is key to SEO. Mobile usage is on the rise -- 51% percent of digital media is consumed that way, versus 42% on desktop so SEO will also move to digital. SEO will also move to voice and even more local. Local, mobile, voice, SEO.