The term relationship originated in late 14c., "connection, correspondence;" also "act of telling," from Anglo-French relacioun, Old French relacion "report, connection" (14c.), from Latin relationem (nominative relatio) "a bringing back, restoring; a report, proposition," from relatus.
The internet is cluttered. How can companies build a relationship with customers and cut through the clutter? "Make things as simple as possible but not simpler." - Albert Einstein. Start building a relationship by reducing the noise. Creativity and ideas are the currency of the new world. Be an explorer and find new creative ways to reduce the noise. Create better content. What is the CTA (call to action?) Play the long game. Create the unexpected. Slow down the speed by digging deeper into the data to find hidden secrets. Secrets hide everywhere.
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