The term react is from the 1640s, "to exert, as a thing acted upon, an opposite action upon the agent," from re- + act (v.). Chemical sense is from 1944. Encourage customers to respond to provocative data. Deliver insightful data to customers to get a reaction. For example, AI spending in 2019 will react $35.83B. How will you respond to the provocative data?

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Reaction to change, challenge to the status quo, create an action