June 7, 2022

A porcupine is a rodent noted for its stout, clumsy body and the defensive spines or quills that cover the body and tail, c. 1400, porke despyne, from Old French porc-espin (early 13c., Modern French porc-épic), literally "spine hog," from Latin porcus "hog."

Think about making your body and your business into a porcupine. Create defensive quills so competitors have a difficult time penetrating the quills. Each prong of your strategy is a quill. Add up the quills to create a porcupine.

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Swallow the sunlight, breathe deeply into the nose, engulfed with physics