The term pattern originated in early 14c., "outline, plan, model, pattern;" early 15c. as "model of behavior, exemplar," from Old French patron and directly from Medieval Latin patronus.

Humans look for patterns to seek clarity in a chaotic world. Pattern recognition is the ability to detect arrangements of characteristics or data that yield information about a given system or data set and is closely related to machine learning and AI. Humans are able to recognize patterns in the world in order to survive. Machines can recognize patterns in data faster than humans. Machines with the aid of humans can detect patterns and then customize content to create a better customer experience. When you take a walk outside please look for patterns, find some meaning, and create the best user experience possible.

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Outline a pattern, exist within a framework, recognize a plan