The term nuance originated in 1781, from French nuance "slight difference, shade of color" (17c.), from nuer "to shade," from nue "cloud," from Gallo-Roman *nuba, from Latin nubes "a cloud, mist, vapor," from PIE *sneudh- "fog" (source also of Avestan snaoda "clouds," Latin obnubere "to veil," Welsh nudd "fog," Greek nython, in Hesychius "dark, dusky"). According to Klein, a reference to "the different colors of the clouds."

Slight differences in a product or service can be the deciding factor to buy or not to buy. What is under the surface of a product that enables a buying decision? How can companies understand the nuance of products and then improve the product to create the best customer experience? A combination of human and machine can understand the nuances of products. Humans understand emotions and machines remove bias. Salespeople combined with AI can uncover the deeper nuances of products to create growth.

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Nuances of clouds, fog subsides into sunshine, dark and gray and white