The term marketing originated in the 1560s, "buying and selling, act of transacting business in a market," verbal noun from market (v.). Meaning "produce bought or sold at a market" is from 1701. The business sense, "process of moving goods from producer to consumer with emphasis on advertising and sales," is attested by 1897.

Martech is the blending of marketing and technology enabling marketers to create, run, and manage online marketing campaigns and conduct onsite marketing. Examples of martech are email marketing, social-media management, A/B testing, personalization, user-feedback surveys, web analytics, etc. Martech is usually unpaid media and one-to-one, using in-house teams. There are 6,829 marketing technology companies all trying to get a consumer to buy product. The key is a tight orchestration between marketing, sales, and product teams to drive revenue growth. Technology needs the human touch.

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Campaign of the mind, marketing with a process, strange expectations