Martech is the blending of marketing and technology enabling marketers to create, run, and manage online marketing campaigns and conduct onsite marketing. Examples of martech are email marketing, social-media management, A/B testing, personalization, user-feedback surveys, web analytics, etc. Martech is usually unpaid media and one-to-one, using in-house teams. There are 6,829 marketing technology companies all trying to get a consumer to buy product. The key is a tight orchestration between marketing, sales, and product teams to drive revenue growth. Technology needs the human touch.
Campaign of the mind, marketing with a process, strange expectations