Journey is from c. 1200, "a defined course of traveling; one's path in life," from Old French journée "a day's length; day's work or travel" (12c.), from Vulgar Latin *diurnum "day," noun use of neuter of Latin diurnus "of one day."

What is your customer's journey? A good start to understanding your customer's journey is to map it. A customer journey map can help you understand the motivations, pain points, and needs of your customers. By understanding what these motivations are, you can understand how to structure your touchpoints to create the most effective and efficient process for your customers. A customer journey map depicts the touchpoints in the current process to see if your customers are currently reaching the expected goals with your company. The customer journey is never straight so map the journey and change the path to insure optimal customer experience.

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Journey in circles, define the course of travel, notice the touchpoints