The term incentive originated in early 15c., "that which moves the mind or stirs the passion," from Late Latin incentivum, noun use of neuter of Latin adjective incentivus "setting the tune" (in Late Latin "inciting"), from past participle stem of incinere "strike up," from in- "in, into" (from PIE root *en "in") + canere "to sing" (from PIE root *kan- "to sing"). The sense apparently was influenced in Late Latin by association with incendere "to kindle."

How do you convert, penetrate, and retain customers and employees? How do you set the tune? Understand the voice of the customer and employee. Money is not always the answer to the customer and employee questions. Creative solutions, omotenashi, helpfulness, velocity, simple, and easy drive exceptional customer experiences. There are many creative incentives out there to drive customer behavior.

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Strike into passion, incite a fringe behavior, stir between the mind