The term proactive originated in 1921 from Latin pro "on behalf of, in place of, before, for, in exchange for, just as, and active, "mid-14c., "given to worldly activity" (opposed to contemplative or monastic), from Old French actif (12c.) and directly from Latin activus, from actus "a doing" (from PIE root *ag- "to drive, draw out or forth, move").
Proactive communications can improve the customer experience. Let customers know proactively when you will visit. Update the customer without disrupting their day. Lead customers to a CX (Customer Experience) hub where the customer can then control the interaction. Don't wait for customer interaction. Be proactive.
Contemplate action, communicate with effort, exchange currency