The term groove is from c. 1400, "cave; mine; pit dug in the earth" (late 13c. in place names), from a Scandinavian source such as Old Norse grod "pit," or from Middle Dutch groeve "furrow, ditch" (Modern Dutch groef), both from Proto-Germanic *grobo (source also of Old Norse grof "brook, river bed," Old High German gruoba "ditch," German Grube "a pit, hole, ditch, grave," Gothic groba "pit, cave," Old English græf "ditch, grave"), from PIE root *ghrebh- (2) "to dig, bury, scratch" (see grave (n.)). Sense of "long, narrow channel or furrow," especially as cut by a tool, is 1650s.
What tools and resources are in your business groove? Please do not confuse groove and rut. Scratch around your groove for new ideas. Furrow into your business for innovation. Create a narrow channel of excitement. Get into a groove.
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