The term bridge means "any structure that affords passage over a ravine or river," Old English brycge, from Proto-Germanic *brugjo (source also of Old Saxon bruggia, Old Norse bryggja, Old Frisian brigge, Dutch brug, Old High German brucca, German Brücke), from PIE root *bhru "log, beam," hence "wooden causeway" (source also of Gaulish briva "bridge," Old Church Slavonic bruvuno "beam," Serbian brv "footbridge.")
Where is the bridge to customers? Who and what provides the bridge to customers? Customers need to pass from a competitor to you. How will customers use your product? Is the bridge a superior product? Superior story? Bridges come in all sizes and materials.
Difference in dreams, meeting the dead in your mind, silence of futures