The term entrepreneur originated in 1828, "manager or promoter of a theatrical production," reborrowing of French entrepreneur "one who undertakes or manages," agent noun from Old French entreprendre "undertake."

Entrepreneurship based around design can lead to interesting new products and services. Listen to your customers often to understand the voice of the customer from the start of the adventure. Focus on the customer's pain points. What is the unmet need? Iteration is your friend. Listen to employees and customers to receive the necessary feedback to continually improve your product or service. Find opportunities and use design to move forward.

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Design of the mind, undertake an adventure, explore territories