Return to site
Return to site

Observation

The term observation is from late 14c., "performance of a religious rite," from Latin observationem (nominative observatio) "a watching over, observance, investigation," noun of action from past participle stem of observare "watch over, note, heed, look to, attend to, guard, regard, comply with," from ob "in front of, before" (see ob-) + servare "to watch, keep safe," from PIE root *ser- (1) "to protect."

Observing customer experiences plays a large part in improving customer experiences. What are customers not doing and not saying? New ideas are hidden in silence. Look at the edges and not as much in the middle. There are observational tools such as trendspotting, coolhunting, and other seasonal tools to enable design thinking. Be an ethnographer and study people and cultures to uncover new ideas and grow revenue.

&

Observational, attend to a new culture, listen to silence

Subscribe
Previous
Entrepreneur
Next
Loyalty
 Return to site
Profile picture
Cancel
Cookie Use
We use cookies to improve browsing experience, security, and data collection. By accepting, you agree to the use of cookies for advertising and analytics. You can change your cookie settings at any time. Learn More
Accept all
Settings
Decline All
Cookie Settings
Necessary Cookies
These cookies enable core functionality such as security, network management, and accessibility. These cookies can’t be switched off.
Analytics Cookies
These cookies help us better understand how visitors interact with our website and help us discover errors.
Preferences Cookies
These cookies allow the website to remember choices you've made to provide enhanced functionality and personalization.
Save