Engagement originated in the 1620s, "formal promise," from engage + -ment. Meaning "a battle or fight between armies or fleets" is from 1660s; sense of "state of having entered into a promise of marriage" is from 1742; meaning "appointment" is from 1806.

How do customers promise to buy your product? There are many avenues to pursue to increase engagement with customers. Start with content. How strong is your content? How simple is it to understand your content? When in doubt simple always works. Increase engagement with a strong social media presence. Also, evaluate and optimize distribution channels for your content. Distribution channels have been changing rapidly over the last twenty years. New channels come and existing channels go. Increase engagement by not being complacent. Get promises from customers. &

Engagements of minds, travel to the promised land, formalize the buy