The term reality is from early 14c., "actually existing, true;" mid-15c., "relating to things" (especially property), from Old French reel "real, actual," from Late Latin realis "actual," in Medieval Latin "belonging to the thing itself," from Latin res "matter, thing," of uncertain origin.
The Vikings had a symbol for "Create your reality (CYR). Set achievable goals to create your reality. Know your market, customer, competitors, and opportunity. Know where you will get funding. CYR for business success.
Existing in time, uncertainty of culture, real and true matter