(CX) or customer experience started with market stalls, shops and restaurants, focusing on in-person interactions/transactions. In the 1880s, the first vending machine was introduced, according to Retail Customer Experience. For the first time the customer interacted with a machine instead of with a human. In 1888, Sears introduced the first print catalog to its customers. W.E. Deming developed the principles for what became Total Quality Management (TQM) during the 1950s in Japan. Companies implementing Deming's principles began delivering a quality product or experience -on time, in full, every time- earned customer trust, then loyalty. In 1986, QVC introduced a shop-at-home channel marking television-based advertising and, continuing the customer experience evolution. The Internet has created more digital interactions with customers. Customer experience has been around for as long as humans have been transacting business. Nowadays, emerging technology can create a stronger and deeper customer experience.

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