The term call is from mid-13c., "to cry out; call for, summon, invoke; ask for, demand, order; give a name to, apply by way of designation," from Old Norse kalla "to cry loudly, summon in a loud voice; name, call by name," from Proto-Germanic *kall- (source also of Middle Dutch kallen "to speak, say, tell," Dutch kallen "to talk, chatter," Old High German kallon "to speak loudly, call.")

What is the best time to call prospects? The optimal time for cold calling is between 8 and 9 a.m. in the morning and 4 and 5 p.m. Warm calls are more effective during the same time frame. Cold calling can be effective. Cold calling is an early stage technique in the sales process and is an imperative part of many businesses sales approach due to the lack of warm leads.

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