The term alternatives is from 1620s, in rhetoric, "proposition involving two statements, the acceptance of one implying the rejection of the other," from noun use of Medieval Latin alternativus "do one thing and then another, do by turns," from Latin alternus "one after the other, alternate, in turns, reciprocal," from alter "the other."

When going into a sales call it is important to have alternative objectives. Forward progress/momentum is key. If you do not close the deal then get an advance. Convey key information on every connection because you may not get another chance.

&

Alternative style, reciprocal avenues, statements over time