Return to site
Return to site

Test

The term test is from 1748, "to examine the correctness of," from test (n.), on the notion of "put to the proof." Earlier "assay gold or silver" in a test (c. 1600). Meaning "to administer a test" is from 1939; sense of "undergo a test" is from 1934.

A/B testing is the process of comparing two versions of a web page, email, or other marketing asset with just one varying element. A/B testing helps you avoid unnecessary risks by allowing you to target your resources for maximum effect and efficiency, which helps increase ROI whether it be based on short-term conversions, long-term customer loyalty or other important metrics. External factors can affect the results of your test. A/B testing is a good start to understanding which elements work better than others.

&

Examine problems, test and compare solutions, release the friction

Subscribe
Previous
Subtraction
Next
Debt
 Return to site
Cancel
All Posts
×

Almost done…

We just sent you an email. Please click the link in the email to confirm your subscription!

OK