The term survey is from late 15c., survei, "oversight, supervision," from survey (v.). The meaning "act of viewing in detail" is from 1540s. Meaning "systematic collection of data on opinions, etc." is attested from 1927.
A self-adaptive survey is the way to start surveying customers. Let artificial intelligence/machine learning enable unbiased results. Think differently about questions and answers. Use results to think deeper about strategy and customer experience.
Supervising fate, detail the fate of futures, oversight in mind