August 5, 2019

The term situation is from early 15c., "place, position, or location," from Middle French situation or directly from Medieval Latin situationem (nominative situatio) "a position, situation," noun of action from past participle stem of situare "to place, locate," from Latin situs "a place, position."

Situation questions are used in a sales situation to learn where prospects stand in relation to processes, pain points, competitive plans, and results. Situation questions are open ended to draw out information from the prospect. Start with situation questions with a new prospect while ensuring an effective meeting. Too many situation questions will enable impatience.

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Situational, position and location, clear line of purpose