The term segmentation is from the 1650s, "a cutting in small pieces." Develop a segmentation funnel to give people what they want. Bucketize by journey, challenge, situation, or hybrid. Look for the four psychological triggers of micro-commitments, self-discovery, curiosity, or desire. What is your big promise? Are you building curiosity? How do you capture leads? Do you develop quizzes to create interest? How do you segment your product?