The term reputation is from mid-14c., "credit, good reputation," from Latin reputationem (nominative reputatio) "consideration, a thinking over," noun of action from past participle stem of reputare "reflect upon, reckon, count over," from re- "repeatedly" (see re-) + putare "to judge, suppose, believe, suspect," originally "to clean, trim, prune."
In negotiation, your reputation precedes you. A great reputation can help transcend an impasse. Effective negotiators realize that reputation is a tool. Negotiators with a reputation for tough, self-interested bargaining fared worse than did those whose reputation was unknown. Negotiators with a reputation for effective collaboration achieved better deals than did those with a competitive or an unknown reputation. Collaboration is key in life.
Deep reputation, countless judgements and suspects, consideration