The term quality originated in c. 1300, "temperament, character, disposition," from Old French qualite "quality, nature, characteristic" (12c., Modern French qualité), from Latin qualitatem (nominative qualitas) "a quality, property; nature, state, condition" (said [Tucker, etc.] to have been coined by Cicero to translate Greek poiotes), from qualis "what kind of a," from PIE root *kwo-, stem of relative and interrogative pronouns. Meaning "degree of goodness" is late 14c. Meaning "social rank, position" is c. 1400.

The major components of the decision making process are; quality, relationship, brand identification, social proof, and relative price. Quality is what a product can do for your customer. Is quality the most important component of the decision making process? The jury is out on that question. The higher the quality with customers then the higher the trust. The higher the quality then there are less complaints and returns and therefore a higher ROI. All five components are important in the decision making process. It is difficult to sell a product seen as inferior.

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Decision making, combine some ingredients, buy satisfaction