The term product is from early 15c., "mathematical quantity obtained by multiplication," from Medieval Latin productum, in classical Latin "something produced," noun use of neuter past participle of producere "bring forth."
What are the selling points of your product? Are modifications necessary to export? Are modifications necessary to tailor the product to a new domestic market? Will you license your product? Is training required to use your product? What is the after sales service on your product? What is the distinctiveness/proposition of your product?
Multiplication, produce a product of change, modification