Personalize originated in 1747, while the term person originated in late 14c., "pertaining to the self," from Old French personal (12c., Modern French personnel), from Late Latin personalis "pertaining to a person," from Latin persona.
Big data gathering of information plus AI is making it easier to personalize just about anything. Personalize content for email marketing. Personalize advertisements based on buying history and web search. Personalize customer surveys based on how one answers questions. Personalize a menu based on my likes and dislikes. The "personal" touch means something. Mass marketing may have seen its last days.
Personal passion, awake at the steering wheel, images and dreams