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Omotenashi

Omotenashi is a Japanese word that has deep meanings.  On the surface, omotenashi means a spirit of selfless hospitality.  Expect nothing in return.  Accomplish things.  Accomplisments in the material world and the invisible world.  Omotenashi goes beyond the customer and beyond business.  Omotenashi is a way of life.  Accomplish more by creating a superior customer experience.  
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