The term metaphor means a "figure of speech by which a characteristic of one object is assigned to another, different but resembling it or analogous to it; comparison by transference of a descriptive word or phrase," late 15c., methaphoris (plural), from French metaphore (Old French metafore, 13c.) and directly from Latin metaphora, from Greek metaphora "a transfer," especially of the sense of one word to a different word, literally "a carrying over," from metapherein "to transfer, carry over; change, alter; to use a word in a strange sense," from meta "over, across."

Using metaphors in business is a great way to have your message resonate. Aristotle stated, "a good metaphor implies an intuitive perception of the similarity in dissimilars." Story telling is a powerful tool to get the attention of customers. Think of how using metaphors can help grow your business.

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Personality, dispel all preconceptions, clay and dust combine