The term manage is from the 1560s, "to handle, train, or direct" (a horse), from the now-obsolete noun manage "the handling or training of a horse; horsemanship" (see manege, which is a modern revival of it), from Old French manège "horsemanship," from Italian maneggio, from maneggiare "to handle, touch," especially "to control a horse," which ultimately from Latin noun manus "hand."

Manage the tension with the customer. How will you reframe the dialogue? How will you anchor a high target? How will you execute your plan? Tension can be productive.

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Handle the trainer, control direct management, ultimate touches