The term lead is from c. 1300, "action of leading," from lead (v.1). Meaning "the front or leading place" is from 1560s. Sense in card-playing, "action or privilege of playing first," is from 1742.
Acquiring and retaining customers is the life blood of business. Customers drive decisions and revenue. Leads play a key role in acquiring customers. Some examples of lead generation include; inbound marketing, content marketing, website, blog, social media, search engine optimization, outbound marketing, pay-per-click advertising, content syndication, direct mail, event marketing, inside sales, and email marketing. Lead generation is big business. Start with the smallest viable market.
Leading from the front, environment in forests, pyramid of gold