The term InGoFu is from 2020 and means information, goods, and funds. Transactions begin with a need. The need is fulfilled with information gathering. What do I need to buy? The information then changes into goods. Where can I find the goods? After I find the goods I need to know how much of my funds will complete the transaction? A strong InGoFu in the process of transactions will create a stronger customer experience. Information. Goods. Funds. InGoFu.