Origin in the the 1640s, "regard as the same," from French identifier, from identité (see identity). Sense of "determine the identity of, recognize as or prove to be the same" first recorded 1769. Meaning "make one (with), associate (oneself), regard oneself as being the essence of" is from 1780. Sense of "serve as means of identification" is attested by 1886. AI is beginning to identify forms of cancer, criminals, and almost everything that a human can identify. The essence of AI is to power applications by unlocking the power of all data collected over time, across repositories and massive datasets through machine learning. Systems powered by AI understand and create meaning in unstructured data such as email, chats, and handwritten notes, all of which we previously could not process. The systems are interacting with customers and engaging them in different channels and in ways that are hyperpersonalized. Jerry Chen, from Greylock Partners, explores the idea of using AI to recombine multiple datasets, business processes, and workflows to create a new context. An example is an application that combines web analytics with customer data and social data to predict end-user behavior, churn, or serve more timely content. A new supply chain? It is important to note that humans have been working with technology since the dawn of time. Embrace what AI can do for your business.

&

Identify forms, new ideas and context, emerging platform