What aspects of the customer buying/decision cycle are "pleasing tones to the brand?" Companies should harmonize customer experiences and commerce experiences (brand, retailers, consumer). Harmonize digital, offline, retail, mobile, consumer economy, experience economy, supply, and demand. Align accounting, finance, technology, operations, and marketing around a central view of the customer. The customer engagement is a rigorous effort requiring harmony of data, customer feedback, brand behavior, advertising, and marketing to bring the customer to the place where the experience is best for the them.