Return to site
Return to site

Halo

The term halo originated in the 1560s, "ring of light around the sun or moon," from Latin halo (nominative halos), from Greek halos "disk of the sun or moon; ring of light around the sun or moon" (also "disk of a shield.")

The halo effect is used in marketing to explain customer bias toward certain products because of favorable experience with other products made by the same company. The halo effect is why first impressions are so important. When interacting with customers for the first time, or during the first moments of a presentation, the impression they form will color their perception of any additional information they hear. Conversely, a halo error is a mistake or bias that can occur in evaluating a product rated high based on the evaluator's overall impression, rather than on the actual performance. It is important to continually check on customer experience so that the halo effect stays in effect.

&

Disk of ringing light, a journey within the light, shield against darkness

Subscribe
Previous
Metric
Next
Heuristic
 Return to site
Profile picture
Cancel
Cookie Use
We use cookies to improve browsing experience, security, and data collection. By accepting, you agree to the use of cookies for advertising and analytics. You can change your cookie settings at any time. Learn More
Accept all
Settings
Decline All
Cookie Settings
Necessary Cookies
These cookies enable core functionality such as security, network management, and accessibility. These cookies can’t be switched off.
Analytics Cookies
These cookies help us better understand how visitors interact with our website and help us discover errors.
Preferences Cookies
These cookies allow the website to remember choices you've made to provide enhanced functionality and personalization.
Save