The term entry is c. 1300, "act or fact of physically entering; place of entrance, means of entering a building; opportunity or right of entering; initiation or beginning of an action;" from Old French entree "entry, entrance" (12c.), noun use of fem. past participle of entrer "to enter."
Threat of new entrants into a market poses many opportunities for the industry to change. The global supply chain is in the midst of many new entrants to the market. New companies entering the market are not traditional logistic providers. The barriers to entry seem to be moving lower due to creativity and technology. New platforms. New collaboration. New brands. Now is the time to look at plans and processes to compete with new entrants.
Opportunity, enter the barbarians, gate of the future