The term electric is from 1640s, first used in English by physician Sir Thomas Browne (1605-1682), apparently coined as Modern Latin electricus (literally "resembling amber") by English physicist William Gilbert (1540-1603) in treatise "De Magnete" (1600), from Latin electrum "amber," from Greek ēlektron "amber" (Homer, Hesiod, Herodotus), also "pale gold" (a compound of 1 part silver to 4 of gold); which is of unknown origin. Originally, electric described substances which, like amber, attract other substances when rubbed. Meaning "charged with electricity" is from 1670s; the physical force so called because it first was generated by rubbing amber.

What substances, customers, ideas can you attract? Attracting new customers is not as easy as rubbing amber. Electric in business and life is the substance enabling us to attract what we wish. The electric way of running your business and life.

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Diminishing change, wrap around the present dream, uplift the spirit