The term divergent is from the 1690s, "moving or situated in different directions from a common point," from Modern Latin divergentem (nominative divergens), present participle of divergere "go in different directions," from assimilated form of dis- "apart" (see dis-) + vergere "to bend, turn, tend toward."

The objective of divergent thinking is to create as many choices as possible. Create new consumer insights, new product offerings, and/or new interactive experiences. Test new ideas against each other to create a bolder and more compelling outcome. Linus Pauling said "To have a good idea is to have many ideas." Get the idea hamster moving. Do not constrain problems or restrict choices.

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Choice of ideas, directional offering, incremental bends