CSAT stands for Customer Satisfaction and is a metric measuring short-term happiness, or how a customer feels about a specific service or product. CSAT does not address how a customer feels about a company as a whole and is usually used to measure short-term customer loyalty while NPS is used to evaluate long-term customer loyalty and happiness. The process to get and retain high CSAT and NPS scores is to treat every customer as if they were a VIP, give every customer the same excellent treatment as you would like to receive yourself, continually measure customer satisfaction, survey your customers the right way, and keep an eye on what customers say about you on social media.

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Short-term happiness, begin with the end in sight, reach for long-term happiness