The term conversation originated in mid-14c., "place where one lives or dwells," also "general course of actions or habits, manner of conducting oneself in the world," both senses now obsolete; from Old French conversacion "behavior, life, way of life, monastic life," and directly from Latin conversationem (nominative conversatio) "frequent use, frequent abode in a place, intercourse, conversation," noun of action from past-participle stem of conversari "to live, dwell, live with, keep company with," passive voice of conversare "to turn about, turn about with," from assimilated form of com "with, together" (see con-) + versare, frequentative of vertere "to turn."

Conversations trigger actions. More importantly, positive conversations can lead to a buying decision. Conversations with friends and family influence buying decisions. How can a company generate positive conversations about the brand? Companies need to understand the customer in order to create the best experience. Positive experiences lead to positive conversations which lead to buying decisions. Thoroughly understand the customer by using the emerging tech of artificial intelligence. Humans are storytellers. Why not create positive stories/conversations?

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Conversational, dwell in the experience, conduct a story