Return to site
Return to site

Churn

The verb churn originated in the mid-15c., chyrnen, "to stir or agitate (milk or cream) to make butter," from churn (n.). Extended sense "shake or agitate violently" is from late 17c. Acquiring customers is difficult so churning customers is a problem to solve. As the etymology of churn suggests, customers "shake or agitate violently" when "churning." Do you want customers to shake and agitate violently? That does not sound like fun. How can you keep customers and prevent churn? Better than solving the problem of churning customers is to predict churn. Predicting churn is a multi-prong strategy which involves meeting the customer expectation of your value proposition and using AI to predict which customers will churn. AI can pinpoint the "why before the buy" and the reasons for churning. Stay ahead of the agitation.

&

Playing game theory, Risking and mitigating, winning and losing

Subscribe
Previous
Disruption
Next
Algorithm
 Return to site
Profile picture
Cancel
Cookie Use
We use cookies to improve browsing experience, security, and data collection. By accepting, you agree to the use of cookies for advertising and analytics. You can change your cookie settings at any time. Learn More
Accept all
Settings
Decline All
Cookie Settings
Necessary Cookies
These cookies enable core functionality such as security, network management, and accessibility. These cookies can’t be switched off.
Analytics Cookies
These cookies help us better understand how visitors interact with our website and help us discover errors.
Preferences Cookies
These cookies allow the website to remember choices you've made to provide enhanced functionality and personalization.
Save