A catalyst is a substance which speeds a chemical reaction but itself remains unchanged, 1900, formed in English (on analogy of analyst) from catalysis.

Customer experience can be a catalyst for digital transformation. Improving customer experience brings together data, people, and processes to create a better experience for customers and greater revenue for companies. Emotion is the currency of experience so creating a better customer experience can drive brand loyalty. Transform the essential into meaningful. Create optimal digital and physical engagements with customers. Use the customer experience journey to create greater velocity in the sales cycle.

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Reacting to change, chemistry experiments, transforming culture