Anchor means to fix or secure in a particular place, c. 1200, perhaps in Old English, from anchor (n.) or from Medieval Latin ancorare. Anchoring is cognitive bias where there is a human tendency to rely too heavily on the first piece of information offered (the “anchor”) when making decisions. In price negotiations it is important to make a high anchor because rarely will the customer ask to pay more than your first offer. Avoid unnecessary details. Simplicity always works.
Looking out windows, shadows dance on the treetops, spring into business