Anchor means to fix or secure in a particular place, c. 1200, perhaps in Old English, from anchor (n.) or from Medieval Latin ancorare. Anchoring is cognitive bias where there is a human tendency to rely too heavily on the first piece of information offered (the “anchor”) when making decisions. In price negotiations it is important to make a high anchor because rarely will the customer ask to pay more than your first offer. Avoid unnecessary details. Simplicity always works.